Blog

18/09/2023

Yassir meets Cairo’s vibrant Tech Ecosystem
On Thursday, July 27, 2023, Yassir held its first tech meetup in Cairo, where over 60 tech enthusiasts, industry professionals, and thought leaders converged for a great day of inspiration, insights, and connections.

The event showcased the...
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21/05/2024

How we achieved a 93% success rate in digital payments, and what it means for the rest of Africa
Digital commerce continues to grow in Africa. With the recent COVID-19 outbreak, restrictions were placed globally everywhere — from airports to retail outlets — forcing the adoption of digital commerce across multiple regions. As a result, Africans...

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22/04/2024

From Collaboration to System: The Birth of SEFAR
Our journey began as a small team with a big challenge: merging ride-hailing, delivery, and financial services into a single, powerful SuperApp. Existing apps functioned independently, relying on a basic UI kit that lacked customization and...

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03/03/2024

How Platform Engineering is transforming the use of Modern-day Cloud Native Technologies
In this article, we discuss how Platform Engineering is used at Yassir to transform the use of...

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07/02/2024

Mastering OKRs: Is losing weight an Objective or a Key Result?
What are OKRs in the first place?
First of all, let’s start from the beginning and explain...

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07/12/2023

Driving Engineering Performance the Yassir Way
As tech teams grow, every executive would like to know whether they are still (high-) performing...

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11/10/2023

Hotline Bling: Bringing Drivers and Riders Closer through In-App Chat
With the purpose of making communication easier, more cost-effective and secure, we decided to add...

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